Rolex Day-Date 40 228235, 228236, 228238, & 228239

ROLEX DAY-DATE 40 228235, 228236, 228238, & 228239

Each year, Geneva, Switzerland, hosts the renowned Watches & Wonders trade show, unveiling the latest innovations in the world of watches and jewelry. As one of the most prestigious and highly anticipated events of the year, it brings together the industry's top watchmakers to showcase their latest timepieces.

At the 2024 show, Rolex unveiled the latest editions of the Day-Date 40, once again showcasing the brand’s commitment to exceptional craftsmanship and its innovative spirit. The classic precious metals for the Day-Date 40—Rose Gold, Platinum, Yellow Gold, and White Gold—were reintroduced in these new models. While the watches maintain the same design as the previous year’s Day-Date 40 models, several new dials have been introduced. This year’s release is the first to feature ombre dials in the 40mm collection, a design previously exclusive to the 36mm models.

The Rose Gold Day-Date 40 228235 is available in 11 variations:

Slate Ombré Roman Dial (NEW)

This new dial for the 40mm model was revealed at the very end of Rolex's commercial, Every Hero Needs An Ally, during the 2024 Academy Awards.

Chocolate Roman Dial

Chocolate Index Dial

Chocolate Baguette Dial

Eisenkiesel Baguette Dial

Mother-of-Pearl Baguette Dial

Olive Green Roman Dial

Pave Diamond Dial

Sundust Roman Dial

Sundust Baguette Dial

White Roman Dial

The Platinum Day-Date 40 228236 is available in 14 variations:

Black Index Dial

Black Baguette Dial

Blue Index Dial

Blue Ombré Roman Dial (NEW)

Ice Blue Roman Dial

Ice Blue Index Dial

Ice Blue Baguette Dial

Meteorite Baguette Dial

Mother of Pearl Baguette Dial

Olive Green Roman Dial

Pave Diamond & Sapphire Dial

Slate Index Dial

Silver Baguette Dial

White Roman Dial

The Yellow Gold Day-Date 40 228238 is available in 13 variations:

Black Baguette Dial

Black Index Dial

Champagne Index Dial

Champagne Roman Dial

Champagne Baguette Dial

Green Ombré Roman Dial (NEW)

Green Roman Dial

Onyx Baguette Dial

Pave Diamond Dial

Silver Roman Dial

Silver Index Dial

White Mother of Pearl Baguette Dial

White Roman Dial

The White Gold Day-Date 40 228239 is available in 11 variations:

Black Index Dial

Black Baguette Dial

Blue Ombré Roman Dial (NEW)

Blue Roman Dial

Meteorite Baguette Dial

Mother of Pearl Baguette Dial

Olive Green Roman Dial

Pave Diamond Dial

Silver Baguette Dial

Slate Index Dial

White Roman Dial

Since 1956, the Day-Date has been a cornerstone of Rolex’s collection, making history as the first wristwatch to display both the date and the day of the week spelled out in full. The Day-Date 40, introduced in 2015, replaced the previous 41mm Day-Date II model. Offering a modern and elegant look, the Day-Date 40 remains a flagship model for Rolex. With its unparalleled precision and timeless design, it’s no surprise that no design changes were made this year. Instead, the addition of new dials amplifies the variety of this already iconic model.